There’s never a bad time to market yourself as a realtor. However, there are some times that present greater opportunities than others. There are currently close to 1.4 million active members of the National Association of REALTORS®, with some 26,701 members being in the state of Colorado alone. And, those numbers are only expected to increase. The median price for a single family home in Denver was estimated to be $510,000 in July. This estimate doesn’t take into account Aurora, Boulder, or Commerce City.
You may have already mastered your prospecting strategy. You may have even decided to cover niche neighborhoods and segments that no one else would even consider working. But, just how solid is your marketing strategy?
Buyers are becoming more astute these days. They want to know exactly what kind of realtor they’ll be dealing with. You may have a solid reputation, but how well are you setting yourself apart from other brokers? Are you following their lead or are they following yours? Whether you’re new to the industry or already a seasoned pro, here are some of the best strategies to help market yourself as a realtor.
Content Is Key
People want value. More importantly, they want to make certain that an agent actually knows what they’re talking about. Generating a steady flow of content, be it a list like this or even a podcast, lets prospective buyers know just how serious you are about your business. Content gives potential interests information. It inspires confidence. And, it demonstrates the value of your work as a realtor.
Leverage Social Media
We cannot stress this enough. If you’re only using social media for non-business purposes, then you’re lagging far behind your competition. Maintaining a social media presence doesn’t just increase your visibility, but it also allows you to interact with prospective buyers. It allows you to network with both other realtors as well as investors. And, it gives buyers a sense of who you really are and how you can help them find the perfect properties.
Keep It Professional
This extends to both your online presence as well as offline. We’ve seen blog posts that are irrelevant to real estate matters. And, we’ve heard horror stories of brokers offering unsolicited personal advice to customers. There’s a tremendous difference between being friendly and breaching professional etiquette. Try not to engage in the latter.
Source Local Images
Remember, buyers aren’t only looking for a house that’s in their budget. They want to know more about the neighborhood as well, including information on its amenities, sites, and attractions. Don’t just highlight the property. Highlight the local landmarks too. A scene of a crisp autumn day in Colorado Springs can be as much of a selling point as a beautifully staged home.
Provide Virtual Tours
Buyers don’t only want to see the exterior of a property. They want to see the interior as well as the surrounding homes in the neighborhood—even before they view the home in person. A well designed slideshow or video can often be a decisive factor in your customer’s decision to purchase prior to touring.
If your site isn’t optimized for mobile use, then you’re missing out on a huge segment of your business. In fact, it was recently estimated that nearly three quarters of the world will only be using either their smartphone or tablet to gain internet access by 2025. In a location-driven field such as real estate, making the switch to a mobile optimized site will ensure that you’ll be able to meet the demands. It may cost extra, but the results will be worth it.
Regularly Host Seminars And Webinars
Both credibility and authority are essential when marketing yourself as a realtor. While your competitors may still be content to rely on passive marketing, you want to spend your time establishing yourself as a leading voice in the field of real estate by hosting seminars and webinars for your customers. First time homebuyers in particular will have a million and one questions for you and you just might find that your personal knowledge and expertise can positively affect your sales.
Positive testimonials are effective in any industry, but in real estate they’re indispensable. Many realtors have had the unfortunate experience of receiving a bad review at least once in their lives. Maybe you have. Some people will never be satisfied no matter what you do. Testimonials both bolster your image and help to counteract negative reviews by providing a firsthand account from satisfied customers.
Send A Welcome Basket
This is one of those old school marketing techniques that is sadly underused these days. Buyers like to feel like they’re still a person after closing, and not just a sale. A small welcome basket is the perfect way to show your appreciation. The basket doesn’t have to be elaborate, but it should be purposeful. Ideas can include gift certificates to nearby restaurants, movie passes, and discount savings coupons in exchange for spreading the word about your services.
Email Marketing Campaigns
There’s always going to be that one person who views any sort of email outreach as spam. But, there’s at least three other customers who just might be interested in what you have to say. Keep them informed of upcoming open houses, seminars, and new properties with an automated email campaign. Don’t bombard them every other day. You might find that a monthly email is sufficient. With automated tools like MailChimp and Constant Contact, the process will be easy and limited to no more than half an hour each month!
The right properties demand the right strategies—and the right expertise. If your realtor marketing tactics need sharpening, find out more at Colorado REIA.